Yuefenpai: Chinese Calendar Poster Art

Tomorrow is China’s National Day, established on the 1st of October 1949, when the country gained its independence. Nowadays in the West, most people’s association with this occasion is Golden Week, one of the few times of the year when China takes a break. Another connection that Westerners have with the founding of the People’s Republic is Xuan Chuan Hua, Chinese Propaganda Art, which is now iconic around the world. This art style would never have existed without the decades of commercial artistic development that preceded it. This year I’m taking a look at 月份牌 Yue Fen Pai, Calendar Posters, an art form centred around early 20th century Shanghai.


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