This year’s Qixi (Double Seven) festival was marked in a few interesting ways. Western brands like Gucci released ‘couple’ ads featuring LGBT partners, and Gong Jun, star of hit series Word of Honour appeared on Xuehua Beer cans. Though dressed in modern clothing, he is depicted wielding a paper fan, and surrounded by a colour scheme reminiscent of his character’s signature teal hanfu. He is just one of thousands of Chinese stars who lend their images to advertising, and there is a particular dynamism to Chinese drinks can and bottle art, which has flourished over the last decade, inspiring the art of other media and reaching far outside China.
Posted in Culture and tagged advertising, art, bottles, cans, china, Chinese, culture, drinks, food and drink, marketing, pop art, pop culture, soft drinks